Welcome to my site!
CULTURE / COMMUNITY / STRATEGY
Feeling lost in translation? Does your brand message resonate in one market but fall flat in another? It’s not a surprise that Cultural misunderstandings can be a costly mistake for businesses.
I’m Louise Darko, a Cultural Brand Consultant, and I help bridge the cultural gap to ensure your brand speaks volumes – in the right language.
I’m a UK born, Johannesburg based Cultural Brand Consultant & Community Builder, with a BFA in Design and Marketing from Georgia State University in Atlanta.
As a seasoned multi-hyphenate, (fancy way of describing a Jack or Jane of all trades), my focus is on helping translate culture and community, into killer campaigns. I specialise in consulting for individuals and businesses to help cuate and direct narratives that authentically tell their stories within a uniquely African context.
Having grown up in the UK and spending time in Ghana as well as in Atlanta (“Peace up, A Town down”), I spent time gleaning invaluable insights being immersed in polar opposite cultural universes.
Services:
As a Cultural Brand Consultant, I offer tailored expertise and insights, empowering individuals and brands entering South Africa, to navigate the intricate landscape with confidence and authenticity.
PR
Brand Analysis
Strategy Development
Event Planning & Activations
Consulting & Advisory Services
Market Research & Consumer Insights
Social Media Marketing & Management
Whether you're wanting to craft compelling digital campaigns, devise impactful brand experiences on the ground, or cultivate authentic partnerships, Louise is the definitive go-to expert ready to elevate your business.
Explore how your brand can tap into the expertise and cultural insights offered. Collaborate and craft narratives that resonate and inspire lasting connections.
Territories of focus:
UK: London/Manchester
South Africa: Johannesburg/Cape Town/Durban
PORTFOLIO QUICK VIEW
Let’s work !
Interested in working together? Fill out some info and I will be in touch shortly!